Gong gives insights. Zime adds your context.

Gong might be a great revenue intelligence tool, but it misses the nuances of your product, market, and motion. Zime starts with your context: understanding your products, driving your initiatives, building best practices and delivering results now.

Comparison between Gong and Zime panels showing different approaches to sales insights

Why companies like these
choose Zime over Gong

The Problem

Your Sales Motion is Unique but Gong doesn't Get That.

Gong provides generic insights that don't understand your business context

Generic Best Practices

Gong has no idea about your best practices, your products, your competitors

Keyword Tracking Only

Gong tells you the keyword mentions but deriving actions from it requires re-listening.

Inaccurate CRM Updates

Gong gives call insights but they are not accurate to drive CRM updates

It's Because of the 'Context Gap'

Context is when your AI actually knows your GTM - your products, messaging, reps, and ties it all to the outcomes you're chasing this quarter.

The Solution

Fix the Gap with AI That's Trained on You

Zime doesn't rely on templates or keyword trackers. It learns from your context and builds what actually drives outcomes in your motion

Learns your strategic priorities and sales motion

Zime understands what's your priority initiative, whether discovery, cross sell and then learns from the way top reps do it to build an auto-evolving playbook that every rep can follow

Auto-evolves AI playbooks with best practices

Analyzes patterns from closed and lost deals at every stage to update your playbooks daily - so reps don't keep losing for the same reasons

Tracks rep adherence to what works for you

Delivers personalized guidance before and after calls to scale winning behavior, and tracks whether reps follow your standards, so coaching is focused, and playbooks stick.

Built for Context vs. Built for Keywords

Capability	Gong	Zime	What does this mean for you?
AI Playbooks	Smart trackers that require manual fine tuning - no custom AI playbooks.	Custom AI Playbooks that learn from 100s of your own past calls, top performers, and key initiatives.	Turn your best practices into AI Playbooks in just 7 days!
Win/Loss Analysis	Only uses general metrics like deal size, number of calls, power, deal duration to know win-loss patterns.	Analyses closed-lost patterns using your competitors, stages, and messaging	Never lose a deal for the same reason twice, playbooks update daily based on closed-lost signals
Deal Qualification	AI Deal Predictor scans CRM, calls, emails and 300+ generic sales signals to score deal likelihood	Zime Score uses the voice of the customer, your own past wins and urgency patterns, to rank deals in real time.	Improve forecast accuracy by 85% with customer backed scoring
Coaching	Highlights if reps used the keywords, their talk time ratio with sentiment analysis	Zime scores reps on checklist adherence i.e. if they answered an objection the right way for you, not just right in general	Increase winning behavior adherence by 90% in just 3 months
Rep Support	Gong assists reps in drafting follow-up emails and generic to-dos after calls.	Guides reps with deal-specific pre-and post-call notes so they always say the right thing.	Reps show up ready to sell, your way

Sounds great, but I have a few questions...

What if some of our teams are already using Gong?

Many teams start with keyword trackers and generic call insights, then stall on adoption because the "so what" is unclear. Zime plugs into your workflows, learns how your top reps handle the same objections, and turns that into an evolving, initiative-specific playbook—so managers don't have to re-listen to calls to figure out next steps.

My org has plans to grow. Can Zime handle that?

Yes. Zime scales across segments, products, and regions with initiative-aware scoring, multi-team playbooks, and CRM-safe updates. As you add products or launch campaigns (e.g., cross-sell), Zime re-learns from the latest 100+ calls to keep guidance current and consistent.

Can we keep Gong and layer Zime on it?

Yes—keep Gong for call capture. Zime sits on top, learns from your calls, enablement, and active initiatives, then drives execution: auto-evolving playbooks, initiative-aware deal scoring, just-in-time nudges, and structured CRM updates—so insights become actions and forecasts get cleaner.

Here's Why 100+ Enterprises Shifted to Zime

Makes the CRO look like a genius!

2+

hours/week saved for every sales rep and manager

20%

increase in pipeline with improved discovery by reps

10%

more wins by focusing on Actions correlated to conversions

50%

Less time for coaching and reps are self empowered