A context graph is backward-looking.
Great at what happened. It can even recommend next steps. But from statistical patterns, not your reps' judgment or the CRO's strategy. The output feels "insighty" to the reps.
NewDwight 4B, our open model: judge every sales call for 42× lessGet it free Behavioral AI for Sales Execution
Built your GTM agents? Let's get them adopted
You have AI agents built on your CRM and calls. Your reps still don't use them. Zime's Behavior Graph drives consistent adoption across reps & uplifts revenue.
/zime/behavior-graph
live
Trusted by 100+ revenue teams
1,200+
GTM behaviors
trained with 50K+ human-in-the-loop hours.
5 mins
to go live
with your GTM judgment, ready to drive adoption.
80%
of reps running behaviors
in 90 days, resulting in 20% uplift in deals won.
The problem
To win a complex deal, you have to win every part of it.
Your context graph is doing its job. But winning behaviors differ by role (AE, SE, CS, partner, etc.), product, and competitor. Most orgs need 200+ evolving behaviors to capture their GTM nuances, tribal knowledge, and judgment. A backward-looking graph can't produce them.
So the reps don't trust it or adopt it.
When a customer objects, reps look for guidance but get the insight instead. They don't get the move the best rep would make, or the CRO would make.
And you can't cheaply build it.
You can build agents in a week. Encoding the judgment takes 8 to 12 months. That means writing 200+ .md files, then a rollout across reps via 20+ workflows. Strategy moves faster than that. Adoption and ROI never arrive.
The gap
The missing layer isn't more context. It's real-world judgment, the move your best people would make, turned into Behaviors reps trust and run.
- Role
- Account Executive
- Stage
- Evaluation
- Product
- Platform + AI add-on
- Motion
- Competitive displacement
Recommended move
Reframe a price objection against your biggest competitor
When
Buyer compares list price to your biggest competitor on a live call
ANDan economic buyer is on the thread
ANDan economic buyer is on the thread
Do
- BeforePull their current-stack cost from discovery notes
- During · say it like this
Fair comparison. Their quote covers the license. Ours replaces two tools you pay for today. Want to see both totals side by side?
- AfterSend the economic buyer both totals within 24 hours
Except
Budget capped below list? Loop in deal desk instead.
The solution
Elevate the agents you already have with behavior graphs that your reps trust and adopt.
01 · Encode what wins
Behavior graph encodes the judgment your data never had.
Judgment elicited from your best reps through FDE-run interviews and RLHF, including what a transcript never gets. That's hundreds of GTM behaviors, each specific to a role, product, and competitor.
- Your CRO's forward-looking strategy, turned into what a rep should do now.
- Your best reps' judgment: they've made it correctly often enough that it's now reflex.
Behavior Graph
CRO strategy → what a rep should do now
Best-rep judgment → now reflex
FDE interviews + RLHF → what a transcript never gets
1,200+ GTM behaviors
02 · Get it adopted
Lego blocks for adoption in live deals.
Reps already have tool fatigue. They don't want another tool. That's why the Behavior Graph lives inside Claude, Teams, and Slack, with 1,200+ behaviors built in. It recommends the right move for this role, against this competitor. That's what gets a rep to run it instead of asking a colleague.
- It recommends which behavior to lead with and in what order.
- It reaches the rep in Slack and Claude, before the call, with a receipt attached.
- 80% of eligible reps trust and adopt it within 90 days.
Zime in Slack
BehaviorReframe a price objection against your biggest competitor
Role: AE · Stage: Evaluation
Receipt attached
03 · Keep your harness
You keep your harness. Zime keeps it current.
You built the MCP servers, agents, skills, and workflows. Zime doesn't replace them. It keeps them current as your strategy, products, and competitors change.
- 100+ skills, workflows, and MCP servers, governed as one system.
- Governance: who can see what, who authorizes a behavior, what's auditable.
- Tokens: what it costs to run at your volume, not a demo's.
Your harness
✓ 100+ skills
✓ Workflows
✓ MCP servers
Governance · who authorizes a behavior
Integrations
Book a demoFits right into your current workflow
Salesforce
HubSpot
Gong
Glean
Zoom
Google Meet
Slack
Microsoft Teams
Gmail
Outlook
Google Calendar
Google Drive
Microsoft Dynamics
Clearbit
Marketo
Martin MackayCRO, Versa Networks
“I wanted Zime to understand my playbooks and help reps with the right move. No other tool does this.”
Chad EricksonVP of Sales & Strategy, MyAdvice
time saved in coaching sales reps
Watch the story
Evan FrombergSVP of North American Sales, Versa Networks
“Zime is a far superior product against your competitors. I was surprised to see the accuracy based on the context of the deal.”
Kapil BhagatAVP, Sales Strategy, Bureau Inc.
“Average deal size increased by 30% on the back of improved discovery.”
Ameeth DubeyAtomicwork
“We tried to build internally with ChatGPT. The only problem is adoption which Zime solved.”
Austin FanningVP Sales, SonicWall
“Zime captured our best practices and turned them into clear, coachable actions for every rep. We saw better ask behavior and tighter execution in partner-led deals.”
Ranjan R ReddyFounder & CEO, Bureau Inc.
“We improved our ARR by 10% with Zime seamlessly getting our product releases to our sales team in the form of just-in-time Actions.”
Austin FanningVP Sales, SonicWall
increase in deal conversion
Watch the story
Mickey SinghSales Enablement Lead, Versa Networks
“Zime is a useful tool for the account executives themselves and not just managers. It's a self help tool for AEs.”
Chad EricksonVP of Sales & Strategy, MyAdvice
“When the volume increases, we see Zime as a critical part of the equation to allow them to be more efficient.”
PK
Peter KimHead of GTM, WestBridge Capital Management
“The danger with Claude is that inadvertently, you've become a builder. That's a dangerous place to be, because you're going to spend a ton of ops cycle time on that.”
Brent BairRegional Sales Leader, Versa Networks
“With Zime the adoption rate has improved. I think it's become ingrained in our sales DNA now that this is incredibly valuable as we're progressing through deals.”
Martin MackayCRO, Versa Networks
“I wanted Zime to understand my playbooks and help reps with the right move. No other tool does this.”
Chad EricksonVP of Sales & Strategy, MyAdvice
time saved in coaching sales reps
Watch the storyEvan FrombergSVP of North American Sales, Versa Networks
“Zime is a far superior product against your competitors. I was surprised to see the accuracy based on the context of the deal.”
Kapil BhagatAVP, Sales Strategy, Bureau Inc.
“Average deal size increased by 30% on the back of improved discovery.”
Ameeth DubeyAtomicwork
“We tried to build internally with ChatGPT. The only problem is adoption which Zime solved.”
Austin FanningVP Sales, SonicWall
“Zime captured our best practices and turned them into clear, coachable actions for every rep. We saw better ask behavior and tighter execution in partner-led deals.”
Ranjan R ReddyFounder & CEO, Bureau Inc.
“We improved our ARR by 10% with Zime seamlessly getting our product releases to our sales team in the form of just-in-time Actions.”
Austin FanningVP Sales, SonicWall
increase in deal conversion
Watch the storyMickey SinghSales Enablement Lead, Versa Networks
“Zime is a useful tool for the account executives themselves and not just managers. It's a self help tool for AEs.”
Chad EricksonVP of Sales & Strategy, MyAdvice
“When the volume increases, we see Zime as a critical part of the equation to allow them to be more efficient.”
PK
Peter KimHead of GTM, WestBridge Capital Management
“The danger with Claude is that inadvertently, you've become a builder. That's a dangerous place to be, because you're going to spend a ton of ops cycle time on that.”
Brent BairRegional Sales Leader, Versa Networks
“With Zime the adoption rate has improved. I think it's become ingrained in our sales DNA now that this is incredibly valuable as we're progressing through deals.”
Customers
4.7/5Customer rating on G2We're customer-outcome obsessed.
Zime is trusted by 100+ revenue teams that can't afford the execution gap
Security
We take care of compliance so you can focus on selling.
Your data is safe. Zime upholds gold standards for security and privacy.
Capabilities
Now drive any initiative on autopilot.
See it win on your own deals.
Elevate the GTM agents you've already built into ones your reps trust and adopt.