Driving sales consistency and actionable coaching with Zime
Maya leads sales enablement at HelioStack, a global software company scaling from startup mentality to enterprise rigor.
* Unify sales process and messaging across diverse, globally distributed sales and solution engineering teams.
* Build a repeatable, data-driven sales system that works for both new business and strategic enterprise segments.
HelioStack’s sales motion is maturing—startup-style improvisation no longer works at scale. Maya is driving a transformation toward systematic, predictable sales execution.
"We’re lacking a cohesive sales framework. Everyone’s speaking a different language, and we need to operate with enterprise-level consistency."
HelioStack’s teams range from junior to highly experienced, and serve different segments (growth, new business, enterprise). Nuances in how discovery, qualification, and multi-threading are executed are critical to success—one-size-fits-all playbooks fail.
"It’s not just about keywords or activity—it’s about the context and timing. Did the rep ask the right thing, at the right time, to the right persona?"
Gong and similar tools can track keywords, but can’t capture the nuance or context that matters for real coaching or behavior change. Playbooks are hard to build, often ignored, and quickly become stale.
"I can track if someone said a phrase, but that doesn’t tell me if they did discovery well, or pitched to the right stakeholder at the right time."
Inconsistent sales execution means missed revenue, unpredictable forecasts, and lost deals. Without scalable coaching and actionable insights, Maya’s enablement team can’t prove impact—or earn a seat at the table.
"Enablement needs to deliver outcomes—conversion, deal size, adoption—not just training hours."
HelioStack’s current approach—manual playbooks, training, and generic AI trackers—fails to drive adoption or measurable improvement. Salesforce hygiene is poor, and there’s little correlation between tracked activities and outcomes.
"We run workshops and build trackers, but it’s not enough. Playbooks get stale, and reps don’t adopt them."
Maya needs a system that surfaces real winning behaviors (not just activity), customizes playbooks to HelioStack’s context, drives adoption at scale, and proves measurable impact—all with minimal lift from her team.
"If we could learn from every won deal and give that to reps—at the right time, in the right way—that’s the dream."
Zime’s AI-driven approach analyzes HelioStack’s real calls, surfaces nuanced winning behaviors, and builds data-driven playbooks in days—not months. Zime goes beyond activity tracking to deliver coaching, accountability, and measurable outcomes.
"The ability to coach at scale and identify what actually works—that’s what we’re missing today."