Top 10 AI-Powered Sales Tools Worth Testing

Published on 12/11/20251 min read

Overview

AI in sales isn’t just a trend—it’s changing the entire game. And for good reason.

Gone are the days of generic outreach and endless guesswork. Today’s top sales teams lean on AI to know who to reach, when to reach them, and what to say. More deals, less noise. Simple as that.

But here’s the thing: not all AI is created equal. Most tools just dump more data on your plate. What you really need is a sales brain—something that learns how your team sells, connects your systems, and actually guides next steps.

Sound good? You’re not alone. A whopping 73% of sales pros say AI helps them truly understand their buyers (thanks, Salesforce). Forecasting, coaching, even writing that perfect follow-up—AI’s got your back.

Ready to see which tools are leading the charge? Let’s dive in 👇

Zime.ai

Your GTM Sales Brain

G2 rating4.8/5
Zime.ai

AI-powered GTM enablement

Insights from reviews + website data

Ranjan R Reddy
Ranjan R Reddy
Founder & CEO, Bureau Inc.
Bureau
"We increased our ARR by 10% with Zime seamlessly getting our product releases to our sales team in the form of just-in-time Actions. Zime is a must-have for all sales leaders."
G2 rating4.3/5
Best For

Mid-market and enterprise sales organizations needing AI-driven forecasting and scalable CRM

Salesforce Sales Cloud with Einstein — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

Salesforce Sales Cloud with Einstein stands out as a mature, enterprise-focused CRM that combines AI-driven forecasting, lead scoring, and revenue insights with highly configurable sales workflows. For modern GTM and revenue teams, it centralizes pipeline management, activity capture, and analytics in a single system that scales from regional teams to global enterprises.

Revenue leaders use Einstein to improve forecast accuracy, deal prioritization, and seller productivity, while admins rely on the platform’s customization and ecosystem to connect CRM with ERP, collaboration, and marketing tools. For organizations willing to invest in setup and data quality, it offers:

  • Einstein intelligence across leads, opportunities, and forecasts to support data-driven coaching and planning.
  • Configurable pipelines and dashboards aligned to multi-stage, multi-region sales motions.
  • Automated data capture and workflows that reduce manual entry and keep records current.
  • Enterprise-grade reporting and integrations that give GTM teams a consistent view of revenue across systems.
Key Features
  • Einstein lead and opportunity scoring for deal prioritization
  • Einstein forecasting and revenue intelligence for pipeline and forecast accuracy
  • Einstein Activity Capture for automatic logging of emails, meetings, and calls
  • Configurable sales pipelines and role-based dashboards
  • Sales engagement tools including cadences and email sequences
  • Mobile app with offline access for field sales
  • Deep integrations with email, collaboration, and ERP tools
  • Advanced reporting and analytics for sales performance and forecasting
Pros
  • Strong AI capabilities for lead scoring, opportunity scoring, and forecasting that help focus reps on high-probability deals[1][8].
  • Enterprise-grade reporting and analytics that give leaders detailed visibility into pipeline and performance[2][7].
  • Highly customizable workflows, objects, and dashboards to match complex enterprise sales processes[2][6].
  • Einstein Activity Capture and automation features reduce manual data entry and admin work for sales reps[1][3].
  • Robust ecosystem and integrations with email, collaboration tools, and ERP systems for end-to-end revenue workflows[1][2].
  • Scales effectively for large teams and fast-growing organizations, often considered a gold standard for enterprise CRM[2][6].
Cons
  • Steep learning curve for advanced capabilities, especially for new users and non-technical teams[2][6].
  • Significant admin and configuration effort is often required to tailor the system and fully realize Einstein’s potential[2][3].
  • High total cost of ownership at Enterprise and Unlimited tiers, which can be challenging for smaller organizations[2][6].
  • Einstein AI performance and contextual understanding are sometimes viewed as underwhelming compared with expectations or competitors[5][9].
  • Value and accuracy of AI features depend heavily on data quality and process discipline, which can limit effectiveness in messy environments[1][3].
  • Complex integrations and data capture setups (such as activity capture) can introduce implementation friction and require careful management[1][3].
Pricing

Per-user, per-month SaaS licensing with multiple tiers (Starter, Professional, Enterprise, Unlimited, and Einstein 1 Sales) and additional Einstein capabilities available as add-ons or in higher tiers; visit website for pricing

G2 rating4.3/5
Best For

Growing B2B sales teams needing unified CRM, automation, and reporting tightly aligned with marketing

HubSpot Sales Hub — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

HubSpot Sales Hub stands out for combining an intuitive, rep-friendly CRM with enterprise-grade automation and reporting. Sales teams get a single workspace for pipeline management, outreach, and activity tracking, while leaders gain clear visibility into performance and deal flow across the funnel.[1][3][4][5]

For modern GTM and revenue teams, its value is strongest when used as part of the wider HubSpot ecosystem, where marketing, sales, and service data live in one place. This alignment shortens time-to-value, helps standardize processes through workflows, and supports cleaner forecasting and handoffs between teams.[1][3][5][10]

  • Strong fit for growing and mid-market organizations that want to scale outbound and inbound motions on one platform
  • Robust automation and sequences reduce admin load and keep reps focused on high-value selling
  • Integrated reporting and dashboards provide leaders with actionable insights into pipeline health and team productivity
  • Deep ecosystem and integrations make it a central hub for modern revenue operations, with trade-offs around cost and advanced customization at the top end
Key Features
  • Visual deal and pipeline management with drag-and-drop stages and customizable fields[1][3][4]
  • Sales automation and workflows for emails, follow-ups, task creation, and stage movements[3][4][7]
  • Email tracking, templates, and sequences to support outbound and follow-up cadences[3][4][7]
  • Integrated calling, meeting links, task management, and activity logging in one workspace[3][4][5]
  • Native integrations with HubSpot Marketing, Service, Content and Operations/Data Hubs for a unified GTM stack[1][3][5][10]
  • Reporting and dashboards for pipeline health, rep activity, and revenue metrics[1][3][5][10]
  • Lead and contact management with 360-degree view of interactions and account context[3][5][10]
  • AI-assisted content, email drafting, and workflow configuration in higher tiers[1][6]
  • Role-based permissions and admin controls geared to larger teams on Professional and Enterprise plans[1]
  • Extensible app marketplace and integrations for connecting external CRMs, email, and operations tools[1][4][5]
Pros
  • Very intuitive, user-friendly interface that reduces onboarding time and drives rep adoption[3][4][5]
  • Powerful automation and workflows that significantly cut manual admin work and standardize processes[3][4][7]
  • Strong email tools (tracking, templates, sequences) supporting outbound and follow-up at scale[3][4][7]
  • Seamless integration with HubSpot Marketing, Service, and other Hubs for a unified revenue platform[1][3][5][10]
  • Good out-of-the-box reporting and dashboards for pipeline visibility and management oversight[1][3][5]
  • Reliable integrations and data sync with other tools, giving a centralized view of leads and accounts[1][4][5][10]
Cons
  • Pricing increases sharply as teams add seats and unlock advanced or enterprise features, seen as expensive at scale[1][2][3][7]
  • Plan and upsell structure can feel aggressive or complex, with notable cost jumps between tiers[1][2][7]
  • Reporting and forecasting customization is more limited than in some specialized or heavyweight CRMs[1][3]
  • Smaller teams or those without CRM experience may find the platform more complex than they need[2][9]
  • Advanced configuration and ecosystem breadth can create overhead for organizations wanting a lightweight, sales-only tool[1][2]
  • Some users note constraints in deep customization compared to platforms built for highly complex, bespoke processes[1][3]
Pricing

Tiered SaaS model with Starter, Professional, and Enterprise plans priced per user and by feature set; visit website for pricing

G2 rating4.5/5
Best For

Enterprise and mid-market GTM teams needing AI-guided prospecting on top of rich B2B data

ZoomInfo Copilot — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

ZoomInfo Copilot stands out by pairing a large, validated B2B database with an AI assistant that does the heavy lifting on research and prep for revenue teams. Instead of manually piecing together account context, sellers get concise summaries, real-time intent alerts, and draft emails in one workflow.

For modern GTM teams, this combination of data and AI helps shorten ramp time, improve prioritization, and keep reps focused on higher-value conversations rather than admin work.

  • AI-first workflows: Account summaries, Copilot Chat, and email generation give reps a guided workflow for every account.
  • Signal-rich targeting: Buyer intent and fit scoring help teams zero in on the right accounts at the right time.
  • Embedded in existing tools: Integrations with Salesforce, HubSpot, Slack, and other systems bring Copilot’s guidance directly into daily revenue workflows.
  • Enterprise-ready: Designed for larger teams that need scalable data quality, governance, and contract structures, with the trade-off of higher, enterprise-oriented pricing.
Key Features
  • AI-powered account summaries that synthesize thousands of data points into concise briefs for each account[2][3]
  • Real-time alerts on account, contact, and intent changes, with recommendations on next-best customer and actions[2]
  • AI-guided email generation for prospecting and follow-ups, tailored to target accounts[2][3]
  • Copilot Chat interface to answer questions about specific accounts and surface key details instantly[3]
  • Buyer intent and fit signals to prioritize accounts and identify promising opportunities[1][3]
  • Tight integrations with Salesforce, HubSpot, Slack, and other sales/marketing tools to embed AI in workflows[2][3]
  • Large, validated B2B contact and company database underpinning Copilot’s insights[1][2][6]
  • Support for combining ZoomInfo’s data with first-party CRM and activity data for more contextual recommendations[2][5]
Pros
  • Strong AI assistant that accelerates research with automated account summaries and recommendations[2][3][5]
  • Effective at strengthening lead generation and shortening sales cycles through real-time insights[2][3]
  • Accurate, deep B2B database that users trust for contact and company information[1][2][6]
  • Actionable buyer intent signals that help prioritize target accounts[1][2][3]
  • Built-in AI email generation for personalized outreach at scale[2][3]
  • Robust integrations with Salesforce, HubSpot, Slack, and other GTM tools[2][3]
Cons
  • Pricing and packaging are heavily enterprise-centric and can be expensive for SMEs[2][3][4]
  • Copilot and other advanced AI capabilities are often sold as higher-tier add-ons[3][4]
  • Some users report filters are not precise enough, making it harder to narrow down results[2]
  • Platform breadth introduces a learning curve and may overwhelm new users[2][3]
  • Auto-renewal contracts with limited flexibility can frustrate buyers[2][3]
  • Feedback indicates Copilot is still maturing and not yet fully optimized in all scenarios[4]
Pricing

Enterprise-focused, quote-based licensing with AI features like Copilot often as add-ons; visit website for pricing

G2 rating4.7/5
Best For

Mid-market and enterprise GTM teams seeking conversation intelligence and pipeline visibility

Gong — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

Gong stands out for modern GTM and revenue teams by turning everyday sales conversations into a structured data asset. Revenue leaders use it to see what is actually happening in calls, emails, and meetings, then connect those behaviors directly to deal momentum, forecast confidence, and team performance.[1][5][7]

Its strength lies in combining conversation intelligence, deal visibility, and integrated forecasting in one workspace. Sales, marketing, and customer success teams share the same view of customer interactions, which improves coaching, shortens ramp time, and makes forecast and pipeline reviews more evidence‑based instead of opinion‑driven.[1][5][7]

  • For sales leaders: A single place to review calls, spot risk in key deals, and coach based on real interactions rather than anecdote.[5][7]
  • For RevOps and finance: More consistent, data‑driven forecasts and clearer insight into pipeline quality, assuming strong CRM hygiene.[1][2][5]
  • For reps: Easy access to past conversations, winning examples, and clear feedback that helps them improve win rates without adding heavy manual work.[5][7]
Key Features
  • Automatic recording and transcription of sales calls and meetings for analysis and coaching[7]
  • Conversation intelligence with topics, talk ratios, trackers, and scorecards to surface coachable moments[7]
  • Deal boards and pipeline views that aggregate engagement across emails, calls, and meetings[2][3][5]
  • Forecast workspace that rolls up deals, stages, and activity signals for leadership reviews[2][3][5]
  • CRM integration (commonly Salesforce) to sync opportunities, contacts, and pipeline data[1][5][7]
  • Email and calendar integration to capture meetings and buyer touchpoints automatically[5][7]
  • Content and call libraries for sharing best‑practice calls and onboarding new reps[7]
  • Analytics on rep behavior, call outcomes, and pipeline health for leaders and RevOps[2][3][7]
Pros
  • Strong call recording and transcription that captures detailed buyer–seller conversations for later review and coaching[7]
  • Highly effective for sales coaching, with scorecards and insights that show what top reps do differently[7]
  • Improves forecast accuracy and pipeline visibility by consolidating interaction data and CRM information in one place[1][5][7]
  • Reduces time spent on manual forecasting and pipeline inspections when used as the primary deal review hub[5]
  • Integrates reliably with Salesforce and common email/meeting tools, centralizing activity data for GTM teams[1][5][7]
  • Helps shorten sales cycles and increase close rates by revealing deal risks and next‑step gaps[1][5]
Cons
  • Forecasting module is often viewed as weaker than dedicated forecasting platforms and may require extensive manual deal review to be reliable for leadership[4][6]
  • Total cost can be high for large teams, especially when organizations also pay for a separate forecasting tool, increasing effective per‑user spend[4]
  • Implementation and change management can be significant for enterprises, including training reps, aligning processes, and configuring trackers and workflows[4][6]
  • Value of forecasting depends heavily on CRM hygiene and consistent process; poor data quality reduces effectiveness and increases admin overhead[2][6]
  • Some leaders report using Gong primarily for conversation intelligence while relying on other systems for core forecasting, leading to tool sprawl and context switching[4][6]
  • Requires careful configuration of recordings, permissions, and data retention to meet legal and compliance requirements in certain regions (inferred from typical enterprise usage patterns, not explicit in cited reviews)
Pricing

Subscription, typically per user per month with additional cost for modules like Forecast; pricing is quote-based by Gong, so visit website for pricing

G2 rating4.5/5
Best For

Mid-market and enterprise revenue teams needing scalable, Salesforce-centric sales engagement

Salesloft — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

Salesloft stands out as an end-to-end sales engagement and revenue platform that connects daily seller workflows with pipeline visibility and forecasting. Teams use it to run multi-channel cadences, automate repetitive outreach, and track every touchpoint, while leaders get clear insight into activity effectiveness and deal health.

For modern GTM and revenue organizations, it is particularly strong where scale and coordination matter:

  • Deep Salesforce integration and real-time sync reduce manual data entry and improve reporting accuracy across large teams.
  • Structured cadences and automation help SDRs and AEs standardize best practices, increase output, and shorten time-to-value in new regions or segments.
  • Analytics, deal engagement scoring, and forecasting give sales leaders better visibility into what is working, which deals are at risk, and how the pipeline is trending.
  • Conversation intelligence and coaching support ongoing skill development, making it easier to roll out new messaging and track its impact.

For organizations running complex, multi-channel motions, Salesloft provides a single, coordinated workspace that links individual seller actions to broader revenue outcomes.

Key Features
  • Multi-channel cadences for email, calls, LinkedIn, and SMS
  • AI-driven sales workflows and automation
  • Deal and pipeline management with engagement scoring
  • Forecasting and revenue management capabilities
  • Conversation intelligence with call recording and transcription
  • Real-time analytics and performance dashboards
  • Deep Salesforce and CRM integrations with bi-directional sync
  • Rules-based automation and triggers tied to CRM data
  • Mobile apps for iOS and Android
  • Sales coaching and conversation analysis tools
Pros
  • Strong multi-step cadences that organize outbound outreach and follow-ups
  • High level of automation for emails, calls, and task scheduling, boosting SDR productivity
  • Intuitive, user-friendly interface once adopted, described as easy to use and powerful
  • Deep Salesforce integration with automatic activity logging and bi-directional sync
  • Robust analytics for sequence performance, reply rates, and overall pipeline visibility
  • Conversation intelligence and coaching features that help improve rep performance
Cons
  • Learning curve for users transitioning from traditional CRM-only workflows
  • Occasional synchronization or data issues when CRM data structures are changed
  • Reported dialer and call-quality issues in some environments
  • Platform is considered expensive relative to simpler sales engagement tools
  • Depth and breadth of features can feel overwhelming for smaller or less mature teams
  • Some manual processes and admin effort still required for advanced setups
Pricing

Tiered SaaS pricing by edition (Essentials, Advanced, Premier) and seat count; enterprise features like conversation intelligence and forecasting are in higher tiers. Visit website for pricing.

G2 rating4.3/5
Best For

Enterprise B2B sales teams needing deep sales engagement, analytics, and pipeline intelligence

Outreach — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

Outreach stands out as an enterprise-grade sales execution and engagement platform that centralizes prospecting, deal management, and coaching for modern revenue teams. It combines multichannel sequences, CRM-integrated workflows, and advanced analytics so leaders can standardize outbound motions and track performance across sizable SDR and AE teams.[1][3][5][7]

For GTM organizations running complex, multi-touch sales cycles, Outreach’s revenue intelligence, pipeline management, and AI-powered conversation tools provide a detailed view of pipeline health and rep behavior. Sales leaders get stronger forecasting signals and coaching leverage, while reps gain a structured workspace that automates much of the busywork around outreach, follow-ups, and call documentation.

Key reasons it resonates with modern revenue teams:

  • Consolidated sales workspace that sits on top of CRM and orchestrates day-to-day prospecting and follow-up.
  • Rich analytics, deal insights, and forecasting views tailored to sales leadership and RevOps.
  • AI and conversation intelligence that support real-time selling and scalable coaching.
  • Enterprise-ready integrations and reliability, suited to large teams that can invest in implementation and enablement.[1][3][4][5]
Key Features
  • Multichannel sales engagement sequences with email, calls, tasks, and social touches[1][4][5]
  • Task queues and automated workflows to standardize SDR and AE outreach[5][7]
  • Deep Salesforce and CRM integrations for activity logging and data sync[1][5]
  • Advanced analytics and dashboards for sequence performance and rep productivity[1][5][7]
  • Pipeline management with real-time movement, coverage metrics, and health scores[1][3]
  • Deal insights and revenue intelligence to flag at-risk deals and next-best actions[1][3][4]
  • Sales forecasting views for team and rep performance projections[1][4]
  • Kaia conversation intelligence for call recording, live guidance, and summaries[1][3][4]
  • AI email writer and AI sequence creator for outbound campaigns[1]
  • Sales coaching tools including transcripts, coach cards, and feedback reports[1][4]
Pros
  • Strong sales engagement and sequencing that meaningfully improves prospecting productivity for SDRs and AEs[5][7]
  • Highly regarded by larger sales organizations as a central platform for outbound and account engagement[2][3][5]
  • Robust Salesforce and CRM integrations with generally reliable sync of emails, calls, and meetings[1][5]
  • Rich analytics and reporting that give leaders visibility into activity, sequence performance, and pipeline coverage[1][3][5]
  • Advanced pipeline management, deal insights, and forecasting capabilities tailored to complex sales cycles[1][3][4]
  • Powerful AI features (Kaia, AI email writer, AI sequences) that assist during calls and automate content creation[1][3][4]
Cons
  • Noted steep learning curve; teams often need weeks and structured training to become fully productive[1][3]
  • Platform can feel heavy and complex, especially for smaller, less mature sales organizations[2][3]
  • Higher price point compared with alternatives, with additional add-ons that can increase total cost[1][2][3][5]
  • Implementation and ongoing administration require significant time and specialized resources in larger deployments[1][3]
  • Some users want more flexible options in sequences and task handling (e.g., skipping tasks, email-only flows) without admin intervention[5]
  • Analytics, while useful, are occasionally cited as an area that could be deeper or easier to work with for certain reporting needs[6]
Pricing

Per-user, enterprise-oriented licensing with add-ons for modules like revenue intelligence and conversation intelligence; visit website for pricing

G2 rating4.4/5
Best For

Microsoft-centric revenue teams seeking AI-driven sales productivity within Outlook, Teams, and CRM.

Microsoft Copilot for Sales — [object Object],[object Object],[object Object]

Why this tool stands out

Microsoft Copilot for Sales stands out by bringing AI-driven sales assistance directly into Outlook, Teams, and CRM, so sellers can research accounts, prepare for meetings, and follow up without leaving their daily workspace. By tying together Microsoft 365, Dynamics 365 Sales, and Salesforce, it gives revenue teams a unified, data-rich environment for managing opportunities and customer interactions.

For modern GTM and revenue organizations, the combination of Sales Agent lead enrichment, AI meeting summaries saved to CRM, and configurable outreach automation offers a practical way to scale pipeline generation and account management without adding more manual admin work. Teams that are already invested in the Microsoft stack gain a tightly integrated, extensible layer of intelligence that supports faster ramp, higher seller productivity, and more consistent execution across the sales process.

Key Features
  • Native integration with Microsoft 365 apps such as Outlook and Teams to keep sellers in their flow of work[4]
  • Bi-directional integration with Dynamics 365 Sales and Salesforce for CRM updates and insights[3][4]
  • AI-generated meeting summaries and the ability to save AI notes directly to CRM from meeting recaps[4]
  • Sales Agent that researches CRM leads, enriches them with web data, and surfaces key interests and insights[3]
  • Automated generation of personalized outreach emails and follow-up sequences at scale[3]
  • Lead qualification support with business-specific summaries and recommendations on which prospects to prioritize[3]
  • Extensibility for third-party sales insights in email summaries in Outlook[4]
  • Configurable criteria, knowledge, and behavior settings for how the Sales Agent targets and engages leads[3]
  • Task automation for CRM updates, lead prioritization, and customer communication to reduce admin work[1]
  • Pipeline and forecasting tools that leverage real-time CRM data for sales leaders[1]
Pros
  • Tight integration with Microsoft 365 (Outlook, Teams) keeps sellers in familiar tools and reduces context switching[4]
  • Works smoothly and integrates well with other Microsoft products, improving overall workflow continuity[2]
  • Direct connections to Dynamics 365 Sales and Salesforce enable unified customer data and CRM updates[3][4]
  • AI-powered meeting summaries and note syncing to CRM save time on documentation and follow-up prep[4]
  • Sales Agent reviews every lead, enriches it with research, and provides clear, business-specific summaries[3]
  • Personalized outreach email generation and automated follow-ups help scale prospecting efforts[3]
Cons
  • Licensing is described as not necessarily cheap, making it harder to justify for smaller budgets or marginal use cases[2]
  • Breadth of features can create a learning curve; some users find it difficult to learn and fully utilize all capabilities[2]
  • AI-generated content can occasionally be inaccurate or lower quality, requiring human review and editing[2]
  • Best experience depends on being committed to the Microsoft ecosystem, which may limit flexibility for non-Microsoft stacks[2][4]
  • Feature availability may vary by tenant and market, leading to inconsistency in what users can access at a given time[4]
  • Requires configuration and governance from admins (criteria, knowledge, behavior) before value is fully realized[3]
Pricing

Per-user, per-month licensing layered on top of Microsoft 365 and CRM subscriptions; visit the official Microsoft Copilot for Sales website for current pricing details.

G2 rating4.6/5
Best For

Mid-market and enterprise GTM teams needing unified forecasting plus call intelligence and coaching

Clari with Clari Copilot — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

Clari with Clari Copilot combines revenue forecasting and conversation intelligence in a single stack, giving GTM and revenue leaders a connected view from pipeline coverage down to individual customer calls.[3][6][7][8] Teams use Clari for forecast roll‑ups and risk inspection, while Copilot captures and analyzes the underlying conversations that drive those numbers.

For modern revenue organizations, this pairing stands out because it links execution to outcomes:

  • Forecast and pipeline visibility: Clari surfaces commit, best case, and risk signals in a format sales leaders and front‑line managers can use in weekly business reviews and quarter‑end calls.[6][7][8]
  • Conversation‑level insights: Copilot records and transcribes calls, tracks talk‑listen ratios, and flags key moments, enabling scalable coaching and consistent messaging across large sales teams.[2][3][4]
  • Operational efficiency: Automatic recording, logging, and note support reduce admin work for reps and keep CRM data more accurate without heavy manual updates.[2][3][6]

Together, they give revenue teams a practical way to improve call quality, tighten forecast accuracy, and build a repeatable, insight‑driven sales process.

Key Features
  • AI-powered revenue forecasting and pipeline management across teams[6][7][8]
  • Call recording with automatic capture of scheduled and unscheduled meetings[2][3]
  • Searchable call transcripts and notes to support follow-ups and deal reviews[2][3]
  • Conversation intelligence with talk‑listen ratios, topics, and deal risk indicators[3][4][7]
  • Coaching and enablement tools such as game tapes, playlists, and call sharing[3][4]
  • Zoom and other meeting integrations for automatic recording and logging[3]
  • Automated CRM hygiene support via call logging and engagement insights[2][3]
  • Dashboards and visual pipeline views for leaders and front‑line managers[6][7][8]
Pros
  • Improves forecast accuracy and gives clear visibility into pipeline and deal health for leaders and reps[6][7][8]
  • Strong call recording that reliably captures sales conversations and makes them easy to revisit[2][3][4]
  • Transcription and search help reps craft follow‑ups and ensure no key details are missed[2][3]
  • Valuable coaching and training capabilities through call review, stats, and shared recordings[3][4][7]
  • Reduces admin work by auto‑recording and logging meetings, helping keep CRM data cleaner[2][3][6]
  • Generally intuitive UI with high usability ratings and quick time‑to‑value for new users[2][3][6][8]
Cons
  • Transcription accuracy can be inconsistent, with occasional misattributed speakers and incorrect words[2][3]
  • Some users find parts of the interface a little clunky or needing time to get used to[2]
  • Initial setup and configuration can be harder or more involved for some organizations[2][5]
  • Processing of recordings can take time before calls are fully available to review[2][3]
  • Limited fine‑grained controls over who can listen to specific calls in some setups[2]
  • Certain features (such as cue cards or advanced transcript functions) are seen as incomplete and needing improvement[2][3]
Pricing

Commercial, per-user SaaS pricing with plans such as a growth tier (commonly cited around a few hundred dollars per user per year for Copilot). Pricing varies by edition and scale; visit website for pricing.

G2 rating4.7/5
Best For

Enterprise and mid-market revenue teams needing unified content, training, and analytics for sales

Highspot — [object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why this tool stands out

Highspot stands out as an end-to-end revenue enablement platform that unifies content, training, and buyer engagement in a single system. For modern GTM teams, it turns scattered sales collateral and ad-hoc enablement into a structured, data-rich environment where leaders can see which assets, plays, and skills actually move deals forward.[1][2][3][6]

Its centralized content hub, guided selling playbooks, and integrated training and coaching give sales leaders a way to standardize execution across regions and segments, while 360° analytics and AI-driven insights expose what is working in the field. Deep CRM and workflow integrations (Salesforce, Outlook, Slack and more) keep reps in their daily tools, increasing adoption and shortening time-to-value for large organizations.[1][3][4][6]

  • For CROs and revenue ops, Highspot provides measurable signals on content impact, enablement completion, and deal health to inform forecasting and investment decisions.[2][3][4]
  • For sales and marketing leaders, it offers governance over messaging and brand, with clear visibility into which assets and plays drive engagement and pipeline.[1][5][6]
  • For frontline sellers, it reduces time spent searching for materials and surfaces the right pitch, deck, or play in context, helping them run more effective meetings and close deals faster.[1][3][10]
Key Features
  • Centralized sales and marketing content repository with smart tagging and version control[1][5]
  • AI-powered search and automated content recommendations to surface relevant assets quickly[1][5]
  • Sales playbooks, guided selling, and pitch builder tools for consistent execution[1][6][10]
  • Sales training, onboarding, and coaching modules with progress tracking[1][4][6]
  • Buyer engagement tools, including interactive pitches and analytics on content consumption[1][5][6]
  • 360-degree analytics across content, training, coaching, and customer engagement[2][3]
  • Integrations with Salesforce, Microsoft Dynamics, Outlook, Slack, and other GTM tools[1][3][6]
  • AI-driven insights for sales performance, skills assessment, and forecasting support[1][3][4][7]
  • Role-based permissions and enterprise-grade security controls for content and data[1][3]
  • Customizable structure (spots, channels, taxonomies) to mirror complex GTM and product hierarchies[1][10]
Pros
  • Strong, centralized content management that keeps all sales and marketing assets in one organized location[1][5][6]
  • Powerful search, filtering, and AI recommendations that help reps quickly find relevant content[1][5]
  • Robust sales playbooks, guided selling flows, and pitch builder capabilities that support consistent execution[1][6][10]
  • Integrated sales training, onboarding, and coaching with trackable completion and proficiency[1][4][6]
  • Comprehensive analytics on content usage, buyer engagement, and rep behavior to inform GTM decisions[1][2][3][6]
  • Tight integrations with CRM and productivity tools (e.g., Salesforce, Outlook, Slack) that fit into existing workflows[1][3][6]
Cons
  • Pricing is custom and can be relatively expensive for smaller teams or budget-constrained organizations[6]
  • Initial implementation and taxonomy design can be complex, especially for large enterprises with legacy content[1][10]
  • Ongoing content governance and cleanup require consistent admin effort as libraries grow[1][5]
  • Broad feature set may create a learning curve for new users and admins before realizing full value[1][6][10]
  • Dependence on good integration setup (e.g., Salesforce, email) for best experience and analytics fidelity[1][3][6]
  • Advanced analytics and AI capabilities may require enablement support for managers to fully leverage[3][4]
Pricing

Custom, quote-based pricing tied to company size, number of users, and feature scope; visit website for pricing

What are AI-powered sales tools, and why do they matter for enterprise sales teams in 2024?

AI-powered sales tools use machine learning and data analytics to automate tasks, uncover insights, and guide sellers to the next best action. For enterprise teams managing complex, high-stakes deals, these tools streamline workflows and help teams move faster. In 2024, leaders are seeing deal cycles speed up by up to 25% and win rates climb by 20% by making AI a core part of their GTM strategy. 🚀

AI isn’t just about efficiency—it’s about helping teams focus on what truly drives revenue: building relationships and closing the right deals.

Which features should CROs and RevOps prioritize when choosing AI sales tools?

Look for tools that offer:

  • Adaptive intelligence that learns your unique sales process and org structure
  • Real-time pipeline health monitoring and predictive forecasting
  • Built-in coaching and enablement recommendations
  • Seamless integrations with your CRM and workflow tools
  • Enterprise-level data security and compliance

The right mix of intelligence, integration, and security ensures your team gets real value—without extra admin work.

  • Adaptive intelligence tailored to your sales motion
  • Live pipeline health and predictive forecasting
  • Integrated sales coaching and enablement
  • Robust CRM and workflow integrations
  • Enterprise-grade data security and compliance

How do AI-powered sales tools change daily work for sellers and managers?

  • Sellers get prioritized to-do lists and real-time deal guidance, cutting manual research by up to 40%
  • Managers receive proactive alerts on at-risk deals, so they can coach when it matters most
  • Enablement teams automate onboarding and surface content that accelerates ramp by 25%
  • RevOps gains instant visibility into pipeline trends and bottlenecks

Everyone wins: sellers focus on selling, managers coach more effectively, and RevOps can spot risks before they snowball. 🤝

  • Prioritized task lists and AI-driven deal guidance for reps
  • Proactive alerts for managers to coach at-risk deals
  • Automated onboarding and enablement content surfaced at the right time
  • Real-time pipeline and trend visibility for RevOps

What KPIs should sales leaders track to measure the impact of AI-powered sales tools?

  • Win rate lift and faster deal velocity
  • Shorter ramp times and reduced manual admin
  • Higher forecast accuracy and better pipeline coverage
  • Quota attainment and increased average deal size
  • Engagement with AI-driven coaching and enablement

Focus on outcomes, not just activities. The true test: does AI move your top-line metrics?

  • Win rate improvement and deal velocity
  • Reduction in seller ramp time and admin hours
  • Increase in forecast accuracy and pipeline coverage
  • Quota attainment and average deal size growth
  • Engagement with AI-driven coaching modules

Why is Zime the best tool for Top 10 AI-Powered Sales Tools Worth Testing in 2024?

Zime is more than just a data layer—it’s an adaptive GTM brain that learns your organization’s structure and evolves with your sales process. Unlike point solutions, Zime orchestrates actions across teams, unifying forecasting, enablement, and pipeline management in one platform. That’s why enterprise leaders see up to 22% higher win rates and 27% faster ramp for new sellers with Zime. 🌟

Imagine a tool that doesn’t just tell you what happened, but helps your team change what happens next.

Why Zime is the best solution for Top 10 AI-Powered Sales Tools Worth Testing in 2024?

Zime sets itself apart by acting as the adaptive brain of your revenue engine. It doesn’t just analyze data—it learns your business, coordinates actions, and drives real behavior change that impacts results.

  • Continuously refines recommendations and GTM motions to drive measurable sales growth
  • Unifies sales, enablement, and RevOps for seamless, coordinated execution
  • Delivers proactive guidance and risk alerts so teams focus on what matters most
  • Connects effortlessly with your current stack, all while keeping data secure and compliant

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