Nobody wrote down your behaviors.
Your strategy runs on 1,000+ behaviors. Only your top reps know them.
Your best repKnows what to sayKnows it
Everyone elseGuessesGuessing
Gong + Zime
Gong gives you the insights. Zime gets your strategy adopted.
Insights show what happened. Zime fills the gap after that: your CRO strategy and tribal knowledge, turned into behaviors every rep runs and measured on every call.
3 weeksto see it work on your own deals
1 monthto go live for every rep
12+ monthsof in-house build time saved
Not on Gong? Zime runs on its own too, with its own notetaker.
Trusted by 100+ revenue teams
What you already have
Gong gives your team great insights.
Every call is recorded, summarized and searchable. Keep all of it.
Every call recorded and searchableAI summaries and briefsDeal boards and forecastGong agents and workflowsWhat Gong teams do nextGong calls
Into ClaudeVersa Networks · seen it firsthand
Gong teams are building their own agents.
Gong callsInto ClaudeMD playbooks
Own agents
Adoption: a few top sellers
In-house agents gave their VP of Sales Engineering visibility, not adoption across 200+ reps.
Read the Versa story ↗The strategy execution gap Your callsRecorded, summarized, searchable✓
Strategy at the top. Calls at the bottom. Nothing in between.
Your CRO strategyCross-sell security this quarter
What your best reps do differently
?
?
?
Differs by persona × product × role × segment × deal stage
Never written down. Never captured in insights.
Your callsRecorded, summarized, searchable✓The root cause
No behaviors, no adoption.
You've become the system.
Chasing reps on Slack to learn what happened.
YouDid you handle the security objection?
RepI think so.
Self-reported. Nobody checked the call.
AI gives generic answers.
Accurate on what happened. Silent on what wins.
Rep asks AIThe buyer says the incumbent is cheaper. What do I say?
AI"Offer a discount."
Your CRO would never say that.
Strategy doesn't get adopted. Behaviors do.
What Zime adds: behaviors
Zime turns your strategy into behaviors every rep runs.
Seller role
Product
Buyer
Segment
Deal stage
= 1 behaviorWhat your best rep does in that moment
For example
BehaviorAE · Proposal
When
Buyer says the incumbent is cheaper
DoShow total cost of ownership before price
From
Your CRO strategy + your top reps' tribal knowledge
How Zime builds it
1
From your strategy and tribal knowledge
Our forward-deployed engineers interview your CRO and a few top reps. Zime does the rest.
2
Delivered in the flow of work
Prep note before the call and live prompt during it, in Slack, Teams or Claude.
3
Measured against what ran on the call
Zime reads every call transcript. Managers see who ran it and whether the buyer moved.
How it works
How Zime gets your strategy adopted.
Using Gong scorecards or Enable? Keep them. Zime builds the behaviors for you, tests each one on your won and lost deals, and checks whether the buyer moved, not just whether the rep said it.
01 · Encode
Break your strategy into behaviors.
Your CRO strategy and tribal knowledge, turned into behaviors for every role, product and competitor.
- Built with our FDEs, from your top reps.
- 1,200+ proven behaviors to start from.
- Kept current as your strategy changes.
TrackerPricing mentionedFlaggedMissingWhat your top reps do when pricing comes up
Zime behavior · AE · SMB · ProposalShow total cost of ownership before price comes up82% win-loss
02 · Measure
What gets measured gets done.
Gong scores the call. Zime checks the behavior: did the rep run it, and did it land with the buyer?
- Customer response, not a rep checklist.
- Win-loss correlation on your own deals.
- Learns from every won and lost deal.
ScorecardPricing discussedScoredMissingDid the buyer accept it?
Zime · Show total cost of ownership
NoAcme · rep jumped to a discount
LandedGlobex · "Send that model to our CFO."
Didn't landInitech · buyer stayed with the cheaper one
03 · Deliver
Deliver it in the flow of work.
The right behavior reaches every rep, and every gap stays open until it closes.
- Enablement: in the flow of work, in prep notes, role plays and live prompts.
- Accountability: managers see who ran it on the call.
- Workflows: each objection tracked by account until closed.
Pipeline review · this weekWho ran "show total cost of ownership"
Emily · AcmeRan it · buyer moved
Jason · GlobexRan it · buyer moved
Mike · InitechDidn't run it
Coach Mike before Thursday's call
Results
Keep Gong. Add Zime. Win more.
Versa Networks · Gong + Zime79%
of SEs running the right technical discovery in 3 months, up from 20%.
“Zime understood my playbooks and helped reps with the right move.”
Versa added Zime on top: their top SEs' technical discovery, turned into behaviors every SE runs.
Read the Versa storySonicWall50%
increase in deal conversion
“Zime captured our best practices and turned them into clear, coachable actions for every rep.”
Bureau+10%
ARR
“We improved our ARR by 10% with Zime seamlessly getting our product releases to our sales team in the form of just-in-time Actions.”
Not on Gong?
Zime runs on its own, too.
Zime has its own notetaker. Your behaviors reach every rep and get measured on every call, with or without Gong.
See how it works for your teamTeams on Gong
Zime works from your Gong recordings
Teams not on Gong
ZoomTeamsMeet
Zime's own notetaker records the call
ZimeYour behaviors, on every call
Built from your CRO strategyDelivered before the callMeasured on every call