Zime RoundtablesSan FranciscoGTM Builders · Nov 4Sales Leaders · Nov 5Request invite
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Sales Reps and Frontline Managers

Give every rep the behaviors that win deals.

Zime turns your CRO strategy, tribal knowledge, and past deals into behaviors, and puts them in front of every rep in Slack, Teams, and the CRM. Managers see who ran them.

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The problem

Your reps have more AI than ever. None of it says what to do.

Objection at Acme Freight: “The incumbent is cheaper.”
1Every tool says a lot. None says what to do.
3 tabs open
Call recorder
…honestly, the incumbent is cheaper…
What happened?
CRM
OpportunityAcme Freight
QualifyDiscoverEvaluationProposalClosed
Amount$84,000
Close dateNov 30
OwnerEmily Carter
Next stepNot set
Generic guidance
Context graph
Price objection came twice. Suggests: give a discount.
2The rep is stuck
A frustrated zebra at a laptop, surrounded by papers and a tangle of thoughts
“I don't trust this. What do I do next? What would my CRO do?”
Account Executive
3So they ask a colleague, or guess and hope
# sales-help42
Today
Alex Rivera

Alex Rivera

Anyone handled “the incumbent is cheaper”? Acme is stuck.

👀 5
Sam Taylor

Sam Taylor

Just match the discount.

Priya Nair

Priya Nair

Show them the total cost of ownership.

Jordan Kim

Jordan Kim

Send the ROI calculator first.

Dana Moore

Dana Moore

Don't discount. Offer a free pilot.

Message #sales-helpAa @ ☺
Or they guess, and hope.
So reps struggle for guidance.Managers can't hear enough calls to fill the gap.
What a behavior is

Your strategy, your people, and your past deals become behaviors.

The Behavior Graph encodes all three, then delivers each behavior in Slack, Teams, or the CRM. Your playbook keeps them current.

Your CRO strategyWin displacement deals
Your tribal knowledgeHow your top AEs answer “the incumbent is cheaper”
Your past dealsWon and lost deals against the incumbent
Which callAcme Freight, 2:00 PM
Who it's forRole, stage, strategy
WhenThe moment it applies
DoWhat to say or do
WhyThe won deals behind it
Built fromStrategy, people, deals
TestedEvals before reps see it
# acme-freight

ZimeAPP1:30 PM

Prep note · Acme Freight · Evaluation call today, 2:00 PM

AEEvaluationCompetitive displacement
Show total cost of ownership, not license price
WhenThe buyer compares your price with the incumbent.
DoPut their current tools and time next to your price.
WhyYour won displacement deals ran it.
Built fromCRO strategyTribal knowledgePast deals
82% win-loss correlation
Before the call

Know the behaviors before each call

A prep note in Slack, specific to the deal.

  • The risk that matters

    The biggest threat to this deal, from every earlier call.

  • The behaviors that move it

    From your CRO strategy and what won in similar deals.

  • Tested before it is sent

    Evals check each behavior against won and lost deals.

# northwind

ZimeAPP10:45 AM

Prep note · Northwind call at 11:00 AM

Biggest riskNo economic buyer on the thread yet.
Behaviors for this call1. Ask who signs off above the VP of Operations.2. Share the rollout plan from a similar won deal.
82% win-loss correlation
During the call

Receive behaviors at the key moment that wins the deal

When a buyer pushes back, Live Coach shows the rep what worked.

  • What won

    The answer top reps gave, with the deals behind it.

  • What lost

    What stalled deals did, so reps skip it.

  • In the thread

    Asked in Slack, answered before the buyer moves on.

Buyer objection“The incumbent is cheaper.”
Won dealsShowed total cost of ownership, not license priceMoved forward
Lost dealsMatched the discountStalled
82% win-loss correlation
After the call

Leave every call with the next step set

Zime drafts the recap and updates the CRM from what was said.

  • Next step agreed

    Pulled from what both sides said on the call.

  • Recap and CRM, done for you

    The follow-up is drafted and the CRM updated. No data entry.

  • What changed, flagged

    New risks and promises, checked against your strategy.

After the callNorthwind
Next step: security reviewNov 4
Set
Follow-up emailWith the agreed next step
Drafted
Close dateFrom what the buyer said
Updated
New risk: procurement joinsBefore signature
Flagged
For managers

Pipeline review on the deals you can still save

Every deal tagged in pipeline review, with the evidence behind it.

  • Evidence, not status

    At risk, moving, or stalled, from what the buyer said.

  • Risk alerts with the reason

    Sent while there is still time to step in.

  • Stalls you would miss

    Deals with no calls still surface.

Pipeline reviewThis week
Acme FreightCompetitor named on the last call
At risk
NorthwindEconomic buyer joined the call
Moving
GlobexNo call in 18 days
Stalled
InitechBudget not confirmed
At risk
For frontline managers

Coach the gaps, not random calls.

See which behaviors each rep runs. Coach the ones they skip.

Are my reps closing the pricing objection?“The incumbent is cheaper.”
Competitive displacementTotal-cost comparisonCustomer referenceTechnical next stepEmily Carter✓✕✓Tyler Brooks✕✓✕Priya Shah✓✓✓Jordan Lee✓✓✓
Coach this firstTyler Brooks skipped the total-cost comparison

Acme Freight · Evaluation

High deal impact$84,000 now at risk
  • Call 1Buyer: “The incumbent is cheaper.”
  • The missMatched the discount, no total-cost comparison
  • Call 2Competitor named again, no next step
  • FlaggedAt risk. Stalled in Evaluation.
Programmatic Adoption →
From the field

Reps and managers who run it.

Case studyVersa Networks
50%reduction in pipeline-review and coaching time

“Zime is a huge win for all stakeholders; saves half of my time on coaching AEs.”

Martin MackayCRO, Versa Networks
All customer stories →

“Zime is a useful tool for the account executives themselves and not just managers. It's a self help tool for AEs.”

Mickey SinghSales Enablement Lead, Versa Networks

“Every member of the sales teams saves 1 hour daily by automating meeting notes, CRM updates and streamlining deal reviews.”

Preekshit GuptaVP APAC & MEA, Bureau Inc.
21-day proof of value

See your reps run the behavior that wins, in 21 days.

Start with one team and one CRO strategy. We set the baseline first.

Days 1 to 7

Set the baseline

Pick one team and one strategy. Connect your data.

  • Baseline
Days 8 to 14

Run it in live deals

Prep notes, answers, and alerts reach the team.

  • Behaviors in the field
Days 15 to 21

Review with the manager

See which reps ran it, and what moved. Then decide.

  • Ran, or never ran
What reps and managers ask

Before you book

What does a rep get?

A prep note before each call, objection answers from won deals, and a drafted follow-up and CRM update after. In Slack, Microsoft Teams, or the CRM. Reps can also rehearse the call by voice in Role Play.

What does a frontline manager get?

Pipeline review on evidence, risk alerts with the reason, and which behaviors each rep runs or skips.

Where do the behaviors come from?

Your CRO strategy, your tribal knowledge, and your past deals, encoded in the Behavior Graph. Tribal knowledge is elicited through FDE-run interviews and RLHF, including what never shows up in a transcript. You start from 1,200+ GTM behaviors.

How is each behavior tested?

The Enterprise Sales Harness runs evals on every behavior before reps see it, including win-loss correlation.

How is this different from call summaries or a context graph?

They tell a rep what happened. Zime adds your CRO strategy, your top reps' tribal knowledge, and what won and lost, so the rep gets the behavior to run next.

Give every rep the behavior that wins.

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