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Behavior Graph for Sales

Turn Judgment into Behavior at Scale. Put your 90-day strategy in every deal.

Behavior Graph for Sales encodes your strategy and the best reps' know-how. It reads each deal, recommends the right move with a receipt.

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# sales-leadership

Dana9:41 AM

This quarter: win competitive displacements in mid-market. Lead with the integration proof, not the price.

ZimeAPP9:41 AM

Compiled for every role. Here is what one rep sees on a call.

Fits this call
Role
Account Executive
Stage
Evaluation
Product
Platform
Motion
Competitive displacement
Recommended behavior

Lead a competitive evaluation with the integration proof, not the price

When
Procurement brings a competitor into a mid-market evaluation
ANDno technical evaluator has engaged
Do
  1. FirstBook a joint integration proof session before pricing comes up
  2. ThenBring in a Solution Engineer before the second competitor meeting
Except
Escalation suggested: Solution Engineer

A behavior is delivered to the rep with an answer pointing back to the CRO's 90-day priority.

1,200+

GTM behaviors

trained with 50K+ human-in-the-loop hours.

5 mins

to go live

with your GTM judgment, ready to drive adoption.

80%

of reps running behaviors

in 90 days, resulting in 20% uplift in deals won.

The Problem

Why does your 90-day strategy reach the forecast call and never reach the deal?

You set the strategy. Your best reps know how to run it. Between those two facts and the next customer meeting, most of that judgment disappears.

Strategy stops at the kickoff.

Leaders announce a priority. Reps return to the moves they already know.

priority announcedold moves return

Winning judgment lives in a few heads.

Top reps read deals differently, and it spreads by hallway chat. Managers can't coach it into every rep every week.

few top repshallway chatno coaching at scale

Your systems describe the past.

The CRM and call recordings show what happened. They can't say what this quarter's strategy calls for next.

CRMcall recordingsnext quarter? unknown

Playbooks go stale or turn into scripts.

Strong reps ignore them. Newer reps follow them past the point they fit.

stalescriptedstrong reps ignore them
The fix

Your best judgment, in every rep's next move.

  1. 01Step 1

    Capture

    We interview your CRO and top reps and turn how they win into 1,200+ playbook moves.

  2. 02Step 2

    Deliver

    Reps get the right move for this deal, with the reason, in Slack, Teams, or your CRM. No new tool.

  3. 03Step 3

    Improve

    Every outcome teaches the system what worked.

The Solution

Behavior Graph for Sales: your company's judgment encoded and run by reps

Encode what wins

Turn the judgment behind winning into a living system of record.

We interview your CRO and top reps. Then turn what a transcript never captures into 1,200+ cataloged behaviors for your reps.

  • You bring: 90-day priorities, people to interview, deal evidence.
  • Zime brings: behaviors, skills, judgment, evals, forward-deployed engineers.
Encode what wins
You bring → priorities, people, evidence
Zime brings → behaviors, skills, evals
Result → 1,200+ cataloged behaviors
Execution Context

Ground every recommendation in live deal reality

Selects the exact strategy, culture, and tribal knowledge that apply to each deal across 3 layers.

  • Seller side: Role, product, and sales motion.
  • Buyer side: Stakeholders, opportunity state, and related deals.
  • Market: Competitors, internal build, status quo, and the buyer/seller AI environment.
Execution Context
Seller · role, product, motion
Buyer · stakeholders, opportunity, related deals
Market · competitors, build, AI environment
Situational Playbook

Deliver the right deal motion in the flow of work

Prep notes before the meeting. Nudges during. Comments after. Ask Me Anything any time. It all arrives in the CRM, Slack, or Microsoft Teams, so reps learn no new tool.

  • Every move traces directly to the CRO's current 90-day plan.
  • Know when a motion applies, when to hold back, and when to escalate to leaders or specialists.
  • Recommendations show their rationale, clear evidence sources, and full version history.
Deal motion
Competitive displacement
Before · prep note
During · nudge
After · comment
Escalation suggested: Solution Engineer
Rep Experience

Help every rep apply company-specific judgment in every Deal Motion.

Reps stay in control. They apply, adapt, or override any recommendation within consistent company guidance.

  • Ask Me Anything answers questions on the active customer, deal, objection, product, or next step.
  • Answers come from approved company knowledge, deal context, and evidence.
  • Know-how builds over time. Role play, manager suggestions, short videos, and coaching are tied to real deals.
Ask Me Anything
What should I do next on Acme Freight?
Deal Motion: run Competitive Displacement
ApplyAdaptOverride
Business Case

Trace revenue back to the behavior that produced it

Behavior Graph for Sales ties guided execution to behavior change, deal movement, and revenue impact.

01

Where it goes to work

  • New Product Launch
  • M&A Integration
  • Competitive Displacement
  • Multithreading
  • Cross-Sell
  • Upsell
02

What you can observe

  • Adoption
  • Execution History
  • Bottlenecks
  • Deal Movement
03

What we target

  • Win Rate
  • Deal Velocity
  • Net Revenue Retention
  • Average Contract Value

Who is involved

Your team

  • CRO
  • Sales Managers
  • Top Reps
  • GTM AI Engineer

Zime provides

  • Forward-Deployed Engineer
  • Executive Champion
  • Independent Consultant
Before and After

Zime turns your open-loop sales execution into a closed one

Before Zime

Open-loop sales execution

Actionno datano judgment

  • StrategyAnnounced at kickoff
  • Expert judgmentHeld by a few top performers
  • GuidanceStatic content outside the workflow
  • The rep's choiceFollow the script or ignore it
  • MeasurementLogins and activity counts
  • LearningLessons fade after the quarter
After Zime

Closed-loop sales execution

ActionDataJudgment

  • StrategyMapped to target behaviors
  • Expert judgmentEncoded and tested with Judgment Evals
  • GuidanceIn the CRM, Slack, or Teams, with the reason shown
  • The rep's choiceApply, adapt, or call the audible
  • MeasurementBehaviors executed, outcomes traced
  • LearningEvery Deal Motion improves the next
FAQ

Frequently Asked Questions

What is Behavior Graph for Sales?

Behavior Graph for Sales is the system of record for company-specific revenue judgment. It encodes a company's 90-day sales strategy, its top performers' know-how, and the live context of each deal, then recommends the Deal Motion for each role, account, and moment. The Behavior Graph records what the company knows about winning. Revenue Brain reads that record and answers.

How does a Behavior Graph differ from a context graph?

A context graph records what happened. The Behavior Graph maps a 90-day strategy to the behaviors that execute it, then learns from every Deal Motion. It holds forward strategy and expert judgment, which historical records do not contain.

Why can't call transcripts and CRM data produce the same result?

Transcripts and CRM records capture past activity. They do not hold the CRO's forward strategy, the reasons top performers act differently in complex moments, or the company's operating rules. Zime captures those through CRO interviews, expert-led interviews, and pipeline reviews, then tests the encoded judgment with Judgment Evals.

Do reps need to learn a new tool?

No. Guidance arrives inside the CRM, Slack, or Microsoft Teams. Reps receive meeting prep notes, live in-call nudges, post-call comments, and Ask Me Anything answers there. Each rep can apply, adapt, or override any recommendation.

How fast does Behavior Graph for Sales produce value?

Zime targets evidence on a customer's live pipeline in about three weeks and substantial value within 90 days. Both figures state targets, not measured results. Zime sets full payback with each customer, from that customer's revenue, productivity, adoption, and deployment-cost baseline.

Your reps will run some play in their next meeting. Make it the one your strategy calls for.

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