Pick a competitor and a time frame. Zime reads the calls where they came up, adds your messaging and positioning, and builds the card your reps use.
You set the positioning. Zime does not write your story.
Zime turns what your sellers hear on calls into guidance every rep can use, built on your CRO’s strategy and your team’s tribal knowledge. Battle cards are how that works for competitors.
Written from Slack anecdotes and a few interviews. Then it goes stale.
| A | B | C | D | |
|---|---|---|---|---|
| 1 | Battlecard: vs Northstar · Last updated in March | |||
| 2 | Claim in the battle card | What buyers said on calls | Call | Matches? |
| 3 | We are easier to set up. | “Setup took us three months.” | Aug 14 | No |
| 4 | Their forecasting is weak. | “Northstar forecasting is what we measure everyone against.” | Sep 2 | No |
| 5 | We always win on price. | “Price wasn’t the issue. Integration was.” | Oct 9 | No |
A battle card nobody trusts is not used.
Zime starts where deals are won and lost.
Your reps’ tribal knowledge about a competitor, in one card the whole team can use.
“Let’s separate capturing the conversation from running your selling motion.”
Best-performing response: connect the answer to a concrete customer scenario, then demo the buyer’s own workflow.
Best-performing response: validate the workflow now and map the contract decision window.
“We’re looking at you because Northstar doesn’t really work for us the way we operate.”
1 callSolutioning, open“It tells us what happened. It doesn’t tell us the next step.”
1 callQualified, unknownZime does not invent positioning. You set it, and the calls show you what happens next.
Upload your messaging and positioning files to Zime.
From the buyer calls and your files.
Open it in Zime, download a PDF, or ask Zime a question about the competitor.
Reads new calls against each claim.
Edit the draft and upload it again.
A hand-built card is written from anecdotes and goes stale. Zime builds it from the calls where the competitor came up and adds your messaging, so each claim has calls behind it.
A general AI drafts from what you paste in. Zime reads the calls themselves, counts them, and links each claim to the calls behind it.
No. You upload your messaging and positioning files to Zime, and Zime does not invent positioning. Your edits stay in charge.
Any competitor, and any time frame: a year, six months, three months, or your own dates.
PMMs build it. Reps, managers and your CRO open it in Zime, download it as a PDF, or ask Zime a question about the competitor. In a deal, the rep’s prep note names the competitor.
It lists what was not found in your calls, so gaps stay visible instead of being filled in.
Pick the competitor your reps meet most, and see the card Zime builds.
