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Playbook

Your org’s tribal knowledge, in every rep’s next call.

Zime turns your CRO strategy and tribal knowledge into a playbook of behaviors for every role, product, and stage, delivers them in each deal, and keeps them current as your strategy changes.

See a playbook →
The problem

By the time the playbook is done, the strategy has changed.

Enablement writes it, reps click through it, and the call runs the old motion.

What enablement shipped
Sales PlaybookQ3 · Land and expand
1Ideal customerp.2
2Discovery questionsp.6
3New motion: lead with the renewal timelinep.9
4Objection handlingp.12
5Battlecardsp.15
Rolled out through the LMS · All reps certified
Did it reach the call?
What the rep did on the call
Acme Freight · Discovery call10:00 AM
Buyer
Rep
RepLet me walk you through our platform overview.
Old motion

Completion is measured. Change is not.

Playbook from Zime

A playbook for every role, from day one.

Built from your CRO strategy, your tribal knowledge, and a library of 1,200+ proven behaviors across 35+ seller roles and 50+ strategies.

Your CRO strategyFrom your leaders
Your tribal knowledgeFrom your best reps and real calls
1,200+ proven behaviorsA library to start from
Your playbook
RoleAccount ExecutiveStrategyCompetitive displacementNewPlaybook

Qualification

Confirm the budget owner
Ask who owns the renewal

Discovery

Surface the contract timeline
Ask the second-order question

Opportunity

Quantify the cost of delay
Map the buying committee

Negotiation

Confirm the approval process
Arm your champion
Reaches every rep as Prep noteLive promptRole Play in Slack, Teams, and email
Always current

Your CRO strategy changes. The playbook follows.

Every role gets the new behaviors, with no rebuild.

  • Update the strategy once

    Your CRO sets the new direction.

  • Every role follows

    AE, SE, CS, and partner behaviors update.

  • Reps see it in their deals

    In prep notes, live prompts, and role play.

Your CRO updated the strategy
Land and expandWin against the incumbent
Account ExecutiveUpdated
Sales EngineerUpdated
Customer SuccessUpdated
Partner managerUpdated
Evals

Every behavior is tested on your deals before reps see it

Evals check each behavior against your won and lost deals. Only what correlates with wins makes the playbook.

  • Win correlation

    Checked against your won and lost deals.

  • Approved by your CRO

    Aligned to your strategy.

  • Weak moves left out

    No generic advice.

Evals on your won and lost deals
Ask who owns the renewal
High win correlationIn your playbook
Quantify the cost of delay
High win correlationIn your playbook
Send the deck before the call
Low win correlationLeft out
Your products and stages

The right behavior for this deal

One behavior is never the playbook.

  • Product and persona

    A VP Infra and a CISO need different openers.

  • Stage and competitor

    Each stage has its own next move.

  • Your language

    Your products, your stages, your segments.

Open the call
Product: SASEStage: Discovery
PersonaOpening behavior
VP InfraSurface the contract renewal timeline
CISOStart with the security architecture
ProcurementConfirm the approval process
Programmatic Adoption

See which behaviors stick

Zime checks live calls, by behavior and by rep.

  • Run on live calls

    Not just completed in a portal.

  • By behavior, by rep

    See where the playbook lands.

  • Coach the gap

    Straight to the call.

See Programmatic Adoption →
Behaviors in your playbook
Ask who owns the renewal
Run by most reps
Quantify the cost of delay
Run by some reps
Confirm the approval process
Rarely runCoach

See your strategy running in your reps’ deals.

In 21 days, see your best reps’ behaviors reach one team, and which ones stick, in Strategy Studio.

See a playbook →
Customer results

A playbook your reps actually run.

Versa Networks’ results with Zime overall, not Playbook alone.

20% → 79%SEs running the right technical discoveryWithin three months, at Versa Networks.

I wanted Zime to understand my playbooks and coach reps. No other tool does this.

Martin MackayCRO, Versa Networks
21-day proof of value

Your playbook in your reps’ deals in 21 days.

Start with one team. We set the baseline first.

Days 1 to 7

Capture your strategy and top reps

We load your CRO strategy and learn your best reps’ tribal knowledge.

  • Baseline
Days 8 to 14

The playbook reaches one team

Behaviors arrive in Slack, Teams, and email, by role and stage.

  • Live in deals
Days 15 to 21

See which behaviors stick

Which behaviors ran on live calls, and where to coach, in Strategy Studio.

  • Ran, or not
What teams ask

Before you book

Isn't this what Highspot or Mindtickle do?

They store content and certify reps. Zime builds behaviors from your tribal knowledge and CRO strategy, delivers them in each deal, and checks they ran.

How is it different from generic AI?

Generic AI is trained on other companies' deals. Your playbook comes from your CRO strategy and your best reps, tested on your deals before reps see it.

What if our CRO strategy changes mid-quarter?

The playbook follows. Your Behavior Graph is updated, and every role gets the new behaviors.

Can it handle our products, personas, and stages?

Yes. Behaviors are set per product, persona, stage, and competitor, in your language.

How does it reach reps?

In Slack, Teams, email, or the CRM, as prep notes, live prompts, and role play. No new portal.

How do we know reps use it?

Programmatic Adoption shows which behaviors ran on live calls, by rep and by team.

Start your proof of value

Put your best reps’ playbook in every rep’s hands

Pick one team

Capture your strategy and top reps

See which behaviors stick

Plan your 21-day proof of value →